The Sports DNA of the 2010 Audi Sailing Series
19 March 2010
Milan, March 19, 2010 - North has been chosen as the new official supplier of the 2010 Audi Sailing Series.
North Mineral Water will follow the one-design classes to all the stops on the circuit's calendar of races, including the Audi Melges 20 and the Melges 32.
"The presence of the North in the sailing world is not new and dates back to the first campaign in the Luna Rossa America's Cup," said Carlo Pessina CEO of the North. "For us, this new opportunity to stand alongside Audi continues the efforts begun last year, as the main sponsor of the Melges 32 owner Edward TorpyOne Wolves. Thanks to Edward and his team, we were able to touch and experience first hand the quality of this type of challenge, so with this opportunity to redouble our efforts, support for TorpyOne as an event was so spectacular, there was only one choice consistent with our DNA sports"
North, for 70 years has been present at the side of the agony, the passion and culture for physical fitness. For this North Mineral Water has accompanied athletes in the world of skiing, cycling, rugby, football, athletics, horse riding, basketball, golf, motorcycling, hockey and volleyball.